Hi, I’m Callum.

Websites built to win more enquiries.

I design and build websites around conversion, SEO and real tracking — so you can see what is bringing customers in, not just whether the site looks good.

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Web designDevelopmentSEOAnalytics
Callum Lickfold
Beyond the design

A website should tell you what’s actually working.

I look beyond the front end — how people find you, what turns them into a lead and what eventually becomes a sale.

02
Marketing attribution

Know whether leads came from Google, Meta, SEO, referrals or elsewhere.

03
Conversion

Structure every page around turning more visitors into calls and enquiries.

04
Lead to sale

Track how many enquiries become paying customers, not just form fills.

06
Area pages & authority

Use targeted local pages, internal links and backlinks to grow visibility.

Design is only one part of the job.The aim is a site you can measure, improve and actually grow from.
A simple route to launch

See the direction first. Then decide.

Start with the small redesign. If you like where it’s going, we turn it into the full website.

01
2–3 days

Get your redesign

I review your current website and create a new homepage direction for £29.99.

02
Quick review

Talk it through

If you like the direction, we go through the changes and what the full site needs.

03
Around 2 weeks

Build the full website

I turn the approved direction into your complete website, ready to launch.

1 month free after launchMaintenance, analytics, conversion tracking checks and small fixes while real traffic starts coming through.
Choose where to start

Start small. Scale when it makes sense.

You can test the direction for £29.99 before committing to the full website.

Best place to start

First Look Redesign

£29.99

A low-risk way to see what I would change before paying for a full rebuild.

Website audit
Homepage redesign concept
Mobile & conversion review
Delivered in 2–3 days
Full build

Full Website

£999

The full design and build once you’re happy with the direction.

Full website redesign & build
Conversion-led page structure
SEO foundations
1 month free aftercare
Ongoing growth

Full Growth Plan

£199/month

Keep improving the site instead of treating launch day as the finish line.

Ongoing website improvements
SEO & landing page support
Analytics & conversion tracking
Regular optimisation
No pressure to move beyond the £29.99 redesign if you don’t like the direction.
Ready?

Let me show you what I’d change.

Send over your website and I’ll create the first direction for £29.99.